Truecaller enables secure and relevant conversations between people and makes it effective for companies to reach consumers. Fraud and unwanted communication are endemic to digital economies, especially in emerging markets. Truecaller's mission is to create trust in communication. Fraud and unwanted communication have accompanied digital growth, which has led to unwanted calls and SMS as well as mistrust and hindering economic activity. Our estimate is that over $ 20 billion is lost to online fraud every year. On average, 1 in 4 calls and about 6 messages each day come from unknown numbers, resulting in the user hesitating to answer or write back. Truecaller's vision is to make the communication of the future smarter, safer and more efficient.
As a digitized platform and service provider, Truecaller has a limited impact on the environment. Reducing greenhouse gas emissions is an important goal and we work to limit greenhouse gas emissions by improving their infrastructure to minimize resource use, reduce costs and the carbon footprint.
Carbon Accounting and Management
We conducted our first carbon accounting project in 2023
We calculated our carbon footprint for the first time to establish a baseline in 2023 and decided on actions to reduce our emissions going forward. Taking into consideration the breakdown of the emissions sources, we established a three-year plan to reduce carbon emissions as follows:
Our Target for carbon emissions is a reduction in carbon emissions of 30 percent by 2026.
Truecaller strives to make tomorrow's communication smarter, safer and more efficient. We use our platform and strong brand to achieve this in several different ways, for example:
To ensure that users could easily and quickly find a care provider during the COVID-19 outbreak in India, a care catalogue for users in India was launched. It was available in the Truecaller app, under "COVID Relief". We had partnered with MapmyIndia to launch a complete Covid Relief directory. We were also, in partnership with Ministry of Home Affairs and Delhi Police, actively marking Covid scam numbers.
Sometimes you can feel insecure when you go home alone, explore new places or meet strangers. Smartphone use means that the phone can be a last line of defense in awkward or dangerous situations. Truecaller's Guardian function allows users to select people they trust, who can quickly (at the touch of a button) see where the user is.
Sexual harassment of women through calls and text messages is a growing problem. In our annual report "Truecaller Insights", we highlight the problems and consequences of harassment, spam calls and SMS for women. Through the #ItsNotOk campaign, we are raising awareness about the harassment that women face via mobile phones.
In 2021, Truecaller will begin the process of carrying out a materiality analysis as a basis for its structured effort to clarify the sustainability aspects that are material to the general strategy and are required to develop and produce a sustainability report.
More on various areas that we focus can be read in our ESG Reports and Disclosures section.